Lately, we’ve been talking about what it takes to be a well-connected, well-represented small business in our blogs. As we’ve been building our own new website, preparing for trade shows, and fighting the never-ending fight of SEO (Search Engine Optimization), we’ve been thinking about what it takes to have a good web presence. Specifically a good presence in the roofing industry. This week we’ll take a hard look at the must-haves for any roofing company to survive and thrive in the current market.
Our first small roofing business requirement is, of course, a website. Besides being an essential sign of credibility to customers, your site can be a lead generation machine when built and maintained correctly. Of course, most roofers are more familiar with Cedar Shake than CSS, but it’s never been easier to get a functional webpage that also looks impressive. Tools like Wix, Squarespace, and Wordpress put the power in your hands, but if the idea of juggling a domain and CMS is intimidating, we’ve seen plenty of services that will design and manage your site for relatively low monthly amounts.