We’re fresh off a trip to the IRE and about to fly out to Vegas for SVG’s annual education convention. Last week, we met and talked with vendors and contractors alike, trying to define the industry’s pain points and devise opportunities to solve them. This week’s blog is our thoughts on the state of the industry and where we fit into roofing in 2019. Read on!
Lately, we’ve been talking about what it takes to be a well-connected, well-represented small business in our blogs. As we’ve been building our own new website, preparing for trade shows, and fighting the never-ending fight of SEO (Search Engine Optimization), we’ve been thinking about what it takes to have a good web presence. Specifically a good presence in the roofing industry. This week we’ll take a hard look at the must-haves for any roofing company to survive and thrive in the current market.
Our first small roofing business requirement is, of course, a website. Besides being an essential sign of credibility to customers, your site can be a lead generation machine when built and maintained correctly. Of course, most roofers are more familiar with Cedar Shake than CSS, but it’s never been easier to get a functional webpage that also looks impressive. Tools like Wix, Squarespace, and Wordpress put the power in your hands, but if the idea of juggling a domain and CMS is intimidating, we’ve seen plenty of services that will design and manage your site for relatively low monthly amounts.
One of the toughest parts of the roofing business is breaking into it. Although start-up costs for a roofer can be relatively low compared to other entrepreneurial ventures, building a company from a 3-man crew into a successful enterprise is not for the faint of heart. Many of our customers have already been through those growing pains. For those out there taking their first steps into the field, this week’s blog has some tips for initial growth.
We love releasing new features. As a software company, there is a lot of work to keep our services secure, squash the occasional bug, and stay up to date with the requirements of different platforms that stay behind the scenes. Often enough,
projects that take weeks of our developers' time get released to fanfare like below.
Feature releases are the work that customers not only get to see but also use to improve their own workflows. As former roofers ourselves, giving the industry new tools is what RoofSnap is all about, and seeing how they react to those tools is usually rewarding in itself. What really takes the wind out of our sails is when we release updates that customers never see, and that's the topic of this week's blog.